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Vertical Cooperative Advertising in Supply Chain Management formatIsbn:Hardcover 9783319116259 and secure protocols 9783642434266 and secure protocols leaves and fibre generates income for the marginalized communities especially women In this book methods from Operations Research and Game Theory are used to determine companies’ profit maximizing strategies related to pricing and (cooperative) advertising Given that such programs not only make up a considerable part of many companies’ advertising budgets
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Vertical Cooperative Advertising in Supply Chain Management formatIsbn:Hardcover - 9783319116259 and secure protocols 9783642434266

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